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Infographic: Facebook CPC and CPM per Country

It is clear that Facebook provides a lot of chances for web publishers to make money. Regardless of your company or even interests you will definitely find advertisements of all sorts. There is no doubts…

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Understanding Private Domain Registration

I got an email from a client yesterday who was trying to buy an additional domain from his existing domain registrar. He is an attorney, and the company knew that meant that on his website…

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Farmers Insurance Social Media Marketing Case Study: Utilizing FarmVille for Facebook Brand Awareness

There are many tools that are available to companies in social media marketing, but one that you don’t hear about often is social gaming, especially when these games are played directly on popular social networking…

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5 Online Digital Marketing Courses Worth Taking

Ready to step up your digital marketing game? Rather than throwing your hat (and life savings) in the ring with a graduate degree in digital marketing, you might want to start out by honing a…

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5 Online Digital Marketing Courses For Beginners

Digital marketing is an art that can be difficult to learn, for beginners and experts alike. No matter how many tutorials or blogs posts you read, sometimes it takes more to really help you learn…

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What Does It Cost?

LinkedIn Ads have two main bidding options for advertisers: Pay-Per-Click (PPC or CPC) – You are charged when someone clicks your ad. Cost per 1,000 Impression (CPM) – You are charged every time your ad…

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Best Practice Mythbusters #1: When Social Proof Doesn’t Work

One man’s best practice is another man’s conversion killer. The first instalment of “Best Practice Mythbusters” looks at social proof. In theory, showing off how popular you are should grok AIDA – grab Attention, spark…

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10 Key Highlights On Mcommerce from the Internet Retailer Mobile Commerce Forum 2011

Over the past 3 days I attended the Internet Retailers Mobile Commerce Forum, where the week’s events were filled with insightful and useful information presented by some of the world’s leaders in mobile commerce. The…

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The Evolution of Apple.com

The Apple design team is widely regarded as one of the most talented group of designers in the industry today. The trends that they set are followed by not only every other major tech company,…

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Ready Or Not, Here Comes HD Web Design

Apple is pushing the tech industry forward by increasing the pixel density on iPhone and iPad screens. This is great from a user’s perspective, but as a web designer or developer it literally threatens to…

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Designing on a Retina Screen: My Thoughts on the Retina MacBook Pro

220.5 pixels per inch: 2,800 wide and 1,800 tall for a total of over five million pixels. That’s the screen that I work on now, full time. This gives rise to tons of questions: does…

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Getting started with multilingual websites

As a web designer or developer, you will sooner or later meet a client that wants to expand his website’s reach by adding one or more new language to it. Or maybe you can speak…

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Does Article Syndication Create Duplicate Content?

Growing your blog can be a real challenge in today’s crowded market place. Reaching readers and attracting new readers, and building a brand takes time, commitment, expertise, and often involves working with other bloggers and…

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7 Content Writing Skills from a Creative Writer’s Perspective

Truth be told, I kind of fell into content writing. After being crazy about literature my whole life I went to university to study creative writing, a course I adored and that gave me invaluable…

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The real challenge of content marketing is when you don’t have a strategy

Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B…

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How Tablets are Changing Content Creation and Consumption

We recorded the following video live at meshwest in Vancouver on December 5. Meshwest is a one-day event about what’s next online for marketers, entrepreneurs, the media and citizens. Linda sat down with Mathew Ingram,…

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Step by Step Guide to Writing an Article

While many people think that article writing simply involves putting a few words on paper, this is far from the truth. That is why so many aspiring writers are looking for a practical step by…

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Content Marketing Slides from WebCongress Miami 2013

On November 8th, I spoke at WebCongress Miami 2013 about Content Marketing with Karla Campos from Social Media Sass. We talked about how to integrate your marketing strategies into WordPress. In our two hour workshop,…

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Photon: WordPress.com’s Content Delivery Network

Dealing with side loads for heavy-traffic website sometime can be painful. But, of course there are some common practice to deal with this kind of situation. For example, you can take advantage of cache system,…

Great articles roundup: Big data, content loop, content creation madness, CXO, social media sales, and startup PR

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are CIO, V3, Fast Company, MarketingWeek…

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Dynamic Creative Optimization – Where Online Data Meets Advertising Creative

Dynamic Creative Optimization Basics Because dynamic creative optimization allows marketers to put the right message in front of the right consumer.  It allows them to differentiate and custom-tailor ad creative to people using data, and…

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FIR Speakers and Speeches: Doug Kessler on The Future of B2B Content Marketing at #b2bhuddle

When something as big as content marketing comes along and transforms an entire discipline, it creates a lot of anxiety. Change is scary and it can sometimes feel like you’re hopelessly behind everyone else. At…

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10 Social Media Strategy Audit Questions to Help Your Business in 2013

Welcome to 2013! Now that you’ve read all of the “best of 2012″ and “predictions for 2013″ posts, it’s time to take a fresh look at your social media operations and optimize for the new…

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Social Media Apps for Business: The Outlook for 2014

I have tried to create, and will continue to add to, my own recommended list of social media apps for business.  I think that businesses are always looking for the latest and greatest social media…

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Target Sets Its Sites On Content Marketing

Retail giant Target is doing a lot more than dabbling in content strategy. A Bullseye View, their content-focused sister site, gives a behind the scenes look at Target, moving beyond ecommerce to a magazine-esque documentation…

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10 Places to Find Content to Feed Your Editorial Calendar

An Editorial Calendar is essential to a successful content marketing strategy. Unless, of course, you want to drive yourself and your staff crazy trying to come up with content ideas on the fly. Why an…